As entrepreneurs, we don't apologize for taking chances, we don't apologize for winning, and we don't apologize for our work.

But we apologize for our websites.

Your business is your kingdom, and your website is its flag.

The problem is that most of us have planted a flag we didn't design, whose details we never reviewed—and it's the same flag hundreds of other kingdoms are flying, too.

And when you're not in the room, the flag is what speaks for you.

Over hundreds of conversations with service-based business owners, I've noticed a pattern that became impossible to unsee:

Owners sell brilliantly face-to-face. But that's a trap.

The more successful these owners were in the room, the less they'd built anything that could sell for them outside of it. That inability is the real chokehold.

We start with The Human Test: a five-step process to measure just how unique—or how generic—your current flag is.

Home Base

Where you plant your flag,
establishing your context.

Unique Traits

What's true about your business
that others can't replicate.

Most Excited

The buyers who deeply care
about the value you deliver.

Available Alternatives

What customers would do
if your business didn't exist.

Novel Offerings

The capabilities you have
that your alternatives lack.

The Human Test isn't decoration: when we make the flag more human—more unmistakably yours—everything downstream gets easier.

And you know what is one of the greatest feelings in the world? Relief.

We watch relief hit in real time when clients see their new flag for the first time, knowing it can sell at a level they used to only deliver in person.

Sincerely,

Doug P. Spencer

Doug P. Spencer

Managing Partner

Cornerstone21, Inc.